Since the introduction of cell phones, SMS texting has been one of the primary ways that people communicate either in business or just in life. Being able to instantly send any message from your pocket to anywhere else on the planet is a powerful tool, especially in the hands of marketers who want to reach their customers.
It’s all about creating a standout customer experience. 74 percent of customers are more likely to buy purely based on the experience alone. Taking advantage of SMS technology can have a significant positive impact on the engagement and long-term loyalty of your customer base.
Accessibility and Reach
Reaching your customers is all about getting the right message to them at the right time. Meeting them wherever they are is the key to it all. This means finding their preferred mode of communication and leveraging it.
While many businesses may prefer email or phone calls for professional or security reasons, the average consumer may not use these channels as heavily. Some people hardly check their email, and many people may not appreciate a phone call, especially in younger generations—and you can forget about normal mail.
Texting is the best way to reach people from all age groups. It’s no surprise that connecting with customers through a device they carry with them at all times is an effective communication tool. This drastically increases the likelihood of SMS customer engagement and creates a more intimate environment to cultivate loyalty.
Personalization and Customization
More than 60 percent of business marketers have noted that texting leads to higher levels of SMS customer engagement. People respond better to personalized communications, which means that one great aspect of texting is the ability to tailor each message to the individual. You can send a particular message depending on the age of the customer, their stage in the marketing funnel, their subscription status, or the time of day you need to reach them.
You can make use of collected customer data to learn about your recipients’ information and habits. This will allow you to segment your audience and create unique messages that are more likely to hit home. This can allow you to send targeted updates, promotions, and offers.
Building Relationships Through SMS
Delivering consistent and meaningful communication through SMS is vital to helping your business build relationships with your customers. These relationships translate into customer loyalty which increases their lifetime value. Things like VIP clubs, loyalty or rewards programs, or even simple surveys and contests can keep customers engaged for much longer than they would otherwise.
Customers love convenience. Delivering helpful messages at the right time through text can increase SMS customer engagement just by making it easier to purchase items, receive promotions, and stay up to date on their appointments or orders. This endears your brand to your customers, building stronger relationships.
There is also an intimacy factor that comes through sending text rather than email or a cold phone call. It feels more personal to get a text since people feel that it’s more likely there is a real person sending the text rather than an email blast or a robo call.
How RyText Can Help You Reach Your Customers Through SMS
If you aren’t currently utilizing SMS text campaigns to connect with your customer base, you may be missing out on a large portion of your market. Keep in mind that this doesn’t require replacing your current emails and calls, it entails adding texting to your marketing and even your customer service efforts.
Don’t let your business fall behind the communications curve. Rytext is here to support you as you expand your business to new markets and reach out to existing audience members. You can even use your main business number to send text campaigns and manage systems. To find out how you can increase SMS customer engagement through text campaigns, you can contact us today.
