If you are looking to spice up your communication efforts, you may have considered several different options. Email marketing, flyers, in-store promotions, and social media campaigns are all likely go-tos. But have you considered SMS messages? Below, we will discuss what SMS for business communications is, some of the major benefits of SMS for business, and what your business stands to gain by adopting this useful tool.
What is SMS for Business Communication?
SMS for business communication is like when people text using their personal phones. Instead of it being just a one-to-one interaction, SMS for business is used to reach a large number of contacts and track the analytics from these messages.
What are the Benefits of SMS for Business Communication?
There are many benefits of SMS for business communication. Did you know that 92 percent of US adults own a cell phone? Did you also know that 89 percent of people prefer text messages to any other form of communication?
Because of these preferences, the following benefits are exceptionally effective.
- Open Rates: Traditional methods of marketing are not very reliable. Will your customer even see it? With email open rates hovering around 21.5 percent, it would be nice to have a more sure-fire way to reach your customers. Did you know that text message open rates average around 98 percent? Also, the average time it takes for people to check their messages is within the first three minutes of receiving it.
- Automation: Automation is a key factor in why some businesses choose to utilize SMS for business communication. As a business, you can set up automatic messaging for common questions, send out mass messages promoting products and events, and even streamline recruitment messaging.
- Analytics: One of the most important things you do as a business owner is to make vital decisions. With analytics provided by business-specific SMS messaging, you can track the performance of the messages you send so you can focus your time on the messaging that works.
- Privacy: A main concern of employees and employers alike is sharing private information. With SMS made for business communication, you can rest assured that your private phone numbers and information stay private. All messaging will come from a business phone number, even when using personal cell phones to send messages.
What Can My Business Gain from SMS for Business Communication?
While benefits are one reason why many adopt new technologies, you still may not be convinced. Did you know that along with these benefits, your company has a lot to gain by adopting SMS for business communications? The following are just a few examples of what SMS for business communications can do for your company.
Scheduling: You can simplify and clarify your scheduling through SMS. Once your schedule is set, you can notify your employees through SMS. If they need to make any changes, they can also use the platform to contact coworkers and adjust.
Customer Service: Customer service dramatically improves when utilizing SMS for business correctly. Not only does it simplify assisting customers on the business end, but it makes communication easier for customers to contact your business and get the help they need. With SMS, customers have the option to send quick photos or videos when asking for help. This makes assisting and troubleshooting straightforward and effortless.
Staying Connected: To summarize all the points above, SMS makes staying connected easier. Building customer relationships, managing tasks, and simplifying communications are all possible with SMS for business.
SMS with RyText
Save time, money, and effort by switching to RyText. Easily scheduling and personalizing messages is simple with message templates that resonate with customers’ all-in-one initiative app.
If you’re ready to get started with SMS for business communications, reach out to us. Our specialists are waiting to help you out!
